Case StudyDani ComarAugust 31, 2024promo, incentives, game, fun, sponsorship, design, mobile, reframing, craft, vml, usa, north america, oreo, mondelez, creative commerce, fmcg, confectionery, cookies, food, snacks, award-winning, cannes lions 2024

Oreo Calls

Case StudyDani ComarAugust 31, 2024promo, incentives, game, fun, sponsorship, design, mobile, reframing, craft, vml, usa, north america, oreo, mondelez, creative commerce, fmcg, confectionery, cookies, food, snacks, award-winning, cannes lions 2024

Case StudyDani ComarAugust 02, 2023entertainment, stunt, guerrilla, social media, storytelling, integrated, wieden-kennedy, usa, north america, clash of clans, gaming, game, emotion, fun, award-winning, craft, cannes lions 2023

Clash from the Past

Case StudyDani ComarAugust 02, 2023entertainment, stunt, guerrilla, social media, storytelling, integrated, wieden-kennedy, usa, north america, clash of clans, gaming, game, emotion, fun, award-winning, craft, cannes lions 2023

Case StudyDani ComarJune 23, 2023collaboration, gaming, game, fifa, ea sports, apple, entertainment, usa, north america, streaming service, gamification, public relations, product, emotion, cannes lions 2023

FIFA 23 x Ted Lasso

Case StudyDani ComarJune 23, 2023collaboration, gaming, game, fifa, ea sports, apple, entertainment, usa, north america, streaming service, gamification, public relations, product, emotion, cannes lions 2023

Case StudyDani ComarJune 16, 2023visualisation, demo, gamification, incentives, game, public relations, technology, location, online, experience, virtual reality, grey, colombia, publimetro, media, newspaper, journalism, society

Corruption City

Case StudyDani ComarJune 16, 2023visualisation, demo, gamification, incentives, game, public relations, technology, location, online, experience, virtual reality, grey, colombia, publimetro, media, newspaper, journalism, society

Case StudyDani ComarFebruary 17, 2023test drive, game, gaming, gamification, stunt, mobile, ddb, australia, pacific, oceania, anz, volkswagen, gti, car, automotive, award-winning, fun

The Ad Break Championship

Case StudyDani ComarFebruary 17, 2023test drive, game, gaming, gamification, stunt, mobile, ddb, australia, pacific, oceania, anz, volkswagen, gti, car, automotive, award-winning, fun

Case StudyDani ComarNovember 25, 2022behaviour, technology, mobile, creative solution, social media, education, r/ga, usa, north america, nike, sports, sportswear, women’s rights, healthcare, personalisation, gamification, game, award-winning

NikeSync

Case StudyDani ComarNovember 25, 2022behaviour, technology, mobile, creative solution, social media, education, r/ga, usa, north america, nike, sports, sportswear, women’s rights, healthcare, personalisation, gamification, game, award-winning

Case StudyDani ComarNovember 25, 2022game, gamification, app, mobile, csr, purpose, education, environment, mccann, italy, europe, mutti, fmcg, food

Play&Pick

Case StudyDani ComarNovember 25, 2022game, gamification, app, mobile, csr, purpose, education, environment, mccann, italy, europe, mutti, fmcg, food

Case StudyDani ComarAugust 05, 2022game, games, gaming, social media, influencers, pr, event, virtual reality, online, bbh, singapore, asia, riot games, experience, gamification, personalisation

Escape to the Undercity

Case StudyDani ComarAugust 05, 2022game, games, gaming, social media, influencers, pr, event, virtual reality, online, bbh, singapore, asia, riot games, experience, gamification, personalisation

Case StudyDani ComarJune 24, 2022event, public relations, purpose, experience, technology, social media, society, personalisation, choice, incentives, game, gamification, award-winning, bbdo, belgium, europe, decathlon, sports, esports, retailer, cannes lions 2022, creative strategy, creative solution

The Breakaway

Case StudyDani ComarJune 24, 2022event, public relations, purpose, experience, technology, social media, society, personalisation, choice, incentives, game, gamification, award-winning, bbdo, belgium, europe, decathlon, sports, esports, retailer, cannes lions 2022, creative strategy, creative solution

Case StudyDani ComarJune 21, 2022app, tv, collaboration, artist, sponsorship, reframing, game, gamification, shortcuts, hip-hop public health, usa, north america, healthcare, public health, public awareness, children, award-winning, craft, cannes lions 2022

Lil Sugar

Case StudyDani ComarJune 21, 2022app, tv, collaboration, artist, sponsorship, reframing, game, gamification, shortcuts, hip-hop public health, usa, north america, healthcare, public health, public awareness, children, award-winning, craft, cannes lions 2022

Case StudyDani ComarJune 16, 2022technology, behaviour, data, game, games, creative commerce, promo, social media, craft, award-winning, incentives, choice, adam&eve ddb, uk, europe, adidas, fifa, ea sports, gaming, gamification, videogames, sports, sportswear, football, sponsorship

Play Connected

Case StudyDani ComarJune 16, 2022technology, behaviour, data, game, games, creative commerce, promo, social media, craft, award-winning, incentives, choice, adam&eve ddb, uk, europe, adidas, fifa, ea sports, gaming, gamification, videogames, sports, sportswear, football, sponsorship

Case StudyDani ComarSeptember 13, 2021gaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft

The Birth of Gaming Tourism

Case StudyDani ComarSeptember 13, 2021gaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft

Case StudyDani ComarJune 01, 2021social media, tv, pr, mobile, uk, europe, nike, sports, sportswear, strategy, award-winning, game, games, gamification, society, craft, celebrities, wieden-kennedy

Nothing beats a Londoner

Case StudyDani ComarJune 01, 2021social media, tv, pr, mobile, uk, europe, nike, sports, sportswear, strategy, award-winning, game, games, gamification, society, craft, celebrities, wieden-kennedy

Case StudyDani ComarMay 27, 2021experience, experiential, game, gamification, craft, behaviour, society, digital, technology, fcb, germany, europe, reporters without borders, journalism, public awareness, human rights, award-winning

The Uncensored Library

Case StudyDani ComarMay 27, 2021experience, experiential, game, gamification, craft, behaviour, society, digital, technology, fcb, germany, europe, reporters without borders, journalism, public awareness, human rights, award-winning

Case StudyDani ComarJanuary 15, 2021creative commerce, game, videogames, mobile, gamification, fun, experience, vr, virtual reality, bbh, singapore, asia, sentosa, travel, tourism, award-winning

Virtual Sentosa

Case StudyDani ComarJanuary 15, 2021creative commerce, game, videogames, mobile, gamification, fun, experience, vr, virtual reality, bbh, singapore, asia, sentosa, travel, tourism, award-winning

Case StudyDani ComarAugust 18, 2020product, mobile, app, entertainment, tv show, gamification, game, 72andsunny, tinder, dating, service, social media, usa, north america, emotion, choice, fun, award-winning

Swipe Night

Case StudyDani ComarAugust 18, 2020product, mobile, app, entertainment, tv show, gamification, game, 72andsunny, tinder, dating, service, social media, usa, north america, emotion, choice, fun, award-winning

Case StudyDani ComarJuly 31, 2020experience, social media, game, gamification, promo, creative commerce, delivery, outdoor, special group, new zealand, pacific, oceania, uber eats, mcdonald’s, fast food, qsr, restaurant, award-winning, pr

Shark Bait

Case StudyDani ComarJuly 31, 2020experience, social media, game, gamification, promo, creative commerce, delivery, outdoor, special group, new zealand, pacific, oceania, uber eats, mcdonald’s, fast food, qsr, restaurant, award-winning, pr

Case StudyDani ComarJune 25, 2020social media, activation, promo, droga5, usa, north america, hbo, game of thrones, got, tv show, tv, tv channel, cable tv, game, gamification, fun, award-winning, pr

For the Throne

Case StudyDani ComarJune 25, 2020social media, activation, promo, droga5, usa, north america, hbo, game of thrones, got, tv show, tv, tv channel, cable tv, game, gamification, fun, award-winning, pr

Case StudyDani ComarAugust 22, 2019social media, gaming, game, videogames, vmly&r, y&r, wendy’s, usa, north america, fast food, restaurant, qsr, shortcuts, emotion, award-winning, pr

Keeping Fortnite Fresh

Case StudyDani ComarAugust 22, 2019social media, gaming, game, videogames, vmly&r, y&r, wendy’s, usa, north america, fast food, restaurant, qsr, shortcuts, emotion, award-winning, pr

Case StudyDani ComarAugust 01, 2019gaming, game, games, mobile, digital, experience, bbh, thailand, asia, nike, running shoes, sports, sportswear, technology, promo

Go BKK

Case StudyDani ComarAugust 01, 2019gaming, game, games, mobile, digital, experience, bbh, thailand, asia, nike, running shoes, sports, sportswear, technology, promo

Case StudyDani ComarJune 14, 2018sponsorship, outdoor, experience, social experiment, ddb, new zealand, pacific, oceania, lion, guinness, steinlager, beverages (alcoholic), beer, personalisation, game, mobile, digital, technology, pr

Fight for Territory

Case StudyDani ComarJune 14, 2018sponsorship, outdoor, experience, social experiment, ddb, new zealand, pacific, oceania, lion, guinness, steinlager, beverages (alcoholic), beer, personalisation, game, mobile, digital, technology, pr

Case StudyDani ComarApril 24, 2018game, gamification, promo, digital, mobile, social media, ogilvy, germany, coca-cola, coke, csd, beverages (non-alcoholic)

Snap Skate

Case StudyDani ComarApril 24, 2018game, gamification, promo, digital, mobile, social media, ogilvy, germany, coca-cola, coke, csd, beverages (non-alcoholic)

Case StudyDani ComarMarch 19, 2018game, gamification, in-store, retailer, technology, shopper, test drive, demo, sampling, china, asia, nike, sports, sportswear, running shoes, craft, wieden-kennedy

ReactLand

Case StudyDani ComarMarch 19, 2018game, gamification, in-store, retailer, technology, shopper, test drive, demo, sampling, china, asia, nike, sports, sportswear, running shoes, craft, wieden-kennedy

Case StudyDani ComarFebruary 21, 2018fundraising, experience, digital, social media, fun, gamification, game, ogilvy, colombia, latina, scu, sociedad colombiana de urologia, charity, public health, healthcare, media, behaviour, pr

Run for your Balls

Case StudyDani ComarFebruary 21, 2018fundraising, experience, digital, social media, fun, gamification, game, ogilvy, colombia, latina, scu, sociedad colombiana de urologia, charity, public health, healthcare, media, behaviour, pr