Case StudyDani Comargame, gamification, in-store, retailer, technology, shopper, test drive, demo, sampling, china, asia, nike, sports, sportswear, running shoes, craft, wieden-kennedy

ReactLand

Case StudyDani Comargame, gamification, in-store, retailer, technology, shopper, test drive, demo, sampling, china, asia, nike, sports, sportswear, running shoes, craft, wieden-kennedy
ReactLand

Amazing and gorgeous. Nike latest launch in China allows users to test-run the new React shoes by hooking a treadmill to a real endless running video game in store.

Creative Consultant and Workshop Facilitator

Case StudyDani Comaraward-winning, integrated, shopper, retail, pop-up store, design, event, experiential, promo, sponsorship, uk, eame, europe, tbwa, adidas, running shoes, footwear, sportswear, sports, storytelling, craft, prComment

D Rose Jump Store

Case StudyDani Comaraward-winning, integrated, shopper, retail, pop-up store, design, event, experiential, promo, sponsorship, uk, eame, europe, tbwa, adidas, running shoes, footwear, sportswear, sports, storytelling, craft, prComment
D Rose Jump Store