Possibly one of the most ‘Nike’ campaigns ever and an instant classic. A brand that walks (or runs) the talk by doing everything in its power to help athletes break the world record and run a marathon under 2 hours.

Spoiler alert!


They missed the goal by 25 seconds but the results are no short of epic. Expect it to win big in the upcoming award shows.

Also, worth watching the full documentary below.

Regional Executive Creative Director, Geometry Asia Pacific