A rare pop-up concept store in which all the shoes are free, if you manage to help yourself from a shelf 10 feet high. The stunt featured American basketball icon Derrick Rose himself as the only store manager to not only promote his signature shoes but to convert him into a star overnight among the less interested UK audience.
The case study tells the story to a great length of how they made the connection using D. Rose humble beginnings. Great storytelling and craft of the event where no detail was left unattended.
Regional Executive Creative Director, Geometry Global Asia Pacific