7 Days of Rain

In 2012, the brand wanted to demonstrate the resistance of their water-proof shoes by sending a crew to Cherrapunjee, the rainiest place on Earth. This time around they brought the rain with them and made a cloud follow a test subject for 7 consecutive days.

Again, the point was to create entertaining content to drive people to the Geox site and engage them with more info about their products and a direct link to their online store.

Regional Executive Creative Director, Geometry Global Asia Pacific