Social Test Drive
All the changes on the new Polo were noticeable from the inside, hence a test drive was a must. To make it exciting and irresistible, VW created a game of social tag where the person who test drove the car for the longest time got to keep it. Similar in nature to the classic MINI Getaway but with a hard working test drive component.
Dani Comar
Creative Consultant and Workshop Facilitator