Case StudyDani Comarpromo, social media, digital, test drive, shopper, grey, malaysia, asia, volvo, car, automotive, gamification, experience

WhatsApp Test Drive

Case StudyDani Comarpromo, social media, digital, test drive, shopper, grey, malaysia, asia, volvo, car, automotive, gamification, experience
WhatsApp Test Drive

Simple promo mechanics in a ubiquitous medium to incentivise test drives of the new Volvo XC40 among a younger audience. Malaysia being globally one of the highest users of WhatsApp.

Creative Consultant and Workshop Facilitator