This is probably retail’s next frontier, or the good old product catalogue reimagined for the digital era. People might be tired of ads but they will never have enough of good stories. Today’s stories can be richly told, with technological enhancements that can get the audiences fully immersed and get them in touch with a product that it’s just one click away from purchase.
Watch the video but also don’t miss playing around with the real work at Welcome to Cherrapunjee, the rainiest place on Earth.
Regional Executive Creative Director, Geometry Global Asia Pacific