Case StudyDani Comaronline retail, business model, digital, personalisation, behaviour, craft, award-winning, mccann, united kingdom, uk, europe, xbox, microsoft, technology, gamification, gaming, leisure, choice, creative commerce

The Fanchise Model

Case StudyDani Comaronline retail, business model, digital, personalisation, behaviour, craft, award-winning, mccann, united kingdom, uk, europe, xbox, microsoft, technology, gamification, gaming, leisure, choice, creative commerce
The Fanchise Model

Neat idea to transform an expensive brand service into a profitable entrepreneurial platform for the brand followers. Won the Cannes 2018 first Creative eCommerce Grand Prix.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarevent, public relations, purpose, experience, technology, social media, society, personalisation, choice, incentives, game, gamification, award-winning, bbdo, belgium, europe, decathlon, sports, esports, retailer, cannes lions 2022, creative strategy, creative solution

The Breakaway

Case StudyDani Comarevent, public relations, purpose, experience, technology, social media, society, personalisation, choice, incentives, game, gamification, award-winning, bbdo, belgium, europe, decathlon, sports, esports, retailer, cannes lions 2022, creative strategy, creative solution
The Breakaway
Case StudyDani Comargaming, videogames, entertainment, tv show, sponsorship, sports, creative solution, creative strategy, public relations, stunt, mccann, uk, europe, xbox, microsoft, society, award-winning, cannes lions 2024

The Everyday Tactician

Case StudyDani Comargaming, videogames, entertainment, tv show, sponsorship, sports, creative solution, creative strategy, public relations, stunt, mccann, uk, europe, xbox, microsoft, society, award-winning, cannes lions 2024
The Everyday Tactician