Case StudyDani Comardigital, social media, mobile, experiential, japan, asia, nike, running shoes, sportswear, sports, pr, wieden-kennedy

Run like me

Case StudyDani Comardigital, social media, mobile, experiential, japan, asia, nike, running shoes, sportswear, sports, pr, wieden-kennedy
Run like me

How to prove that the new Nike Lunarglide 4 will help runners run longer (and get a lot of media coverage as a result)?

Nike Japan created a fun interactive social running project called ‘Run Like Me’. For every ‘Like’ they got on Facebook, Joseph Tame (experimental runner, you’ve got to see him) run 10 m.

Not only he covered good 420 km in 30 days, but he also managed to create some interesting art with its running footprint online. Another one of those ones that work best in Japan.

Creative Consultant and Workshop Facilitator