Case StudyDani Comartechnology, behaviour, data, game, games, creative commerce, promo, social media, craft, award-winning, incentives, choice, adam&eve ddb, uk, europe, adidas, fifa, ea sports, gaming, gamification, videogames, sports, sportswear, football, sponsorship

Play Connected

Case StudyDani Comartechnology, behaviour, data, game, games, creative commerce, promo, social media, craft, award-winning, incentives, choice, adam&eve ddb, uk, europe, adidas, fifa, ea sports, gaming, gamification, videogames, sports, sportswear, football, sponsorship
Play Connected

A smart insole bridges the world of physical exercise and online gaming skills.

Creative Consultant and Workshop Facilitator

Case StudyDani Comaronline retail, business model, digital, personalisation, behaviour, craft, award-winning, mccann, united kingdom, uk, europe, xbox, microsoft, technology, gamification, gaming, leisure, choice, creative commerce

The Fanchise Model

Case StudyDani Comaronline retail, business model, digital, personalisation, behaviour, craft, award-winning, mccann, united kingdom, uk, europe, xbox, microsoft, technology, gamification, gaming, leisure, choice, creative commerce
The Fanchise Model
Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft

The Birth of Gaming Tourism

Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft
The Birth of Gaming Tourism
Case StudyDani Comaraward-winning, integrated, shopper, retail, pop-up store, design, event, experiential, promo, sponsorship, uk, eame, europe, tbwa, adidas, running shoes, footwear, sportswear, sports, storytelling, craft, prComment

D Rose Jump Store

Case StudyDani Comaraward-winning, integrated, shopper, retail, pop-up store, design, event, experiential, promo, sponsorship, uk, eame, europe, tbwa, adidas, running shoes, footwear, sportswear, sports, storytelling, craft, prComment
D Rose Jump Store