How Reframing affects behaviour

The same experience can be seen in a more positive light.

All of our senses are always fully engaged in looking for meaning around us. We try to make sense of our environment and take our perceptions for granted. Our actions follow what we think reality is. 


A bit more on Reframing



Great examples of ideas using Reframing

X-Ray Casts, from Colenso BBDO Auckland for Anchor.

The Paper Skin, from Geometry Frankfurt for Fedrigoni.


More recent ideas using Reframing

Check Activation Ideas for even more case studies using reframing.


All the Reframing triggers

Reframing Triggers are best to tackle Shopper briefs. Try them out.


All the other Triggers

There’s much more than Reframing to influence people’s behaviour. Check out all the other Behavioural Triggers to learn more.


If you want to learn more about Reframing


Regional Executive Creative Director Geometry Global Asia Pacific