How personalisation affects behaviour
Making things personal raises interest and participation dramatically.
Forget brands and campaigns — “me” and “mine” are the most interesting things in the world. By making things personal, the level of interest and involvement goes up dramatically.
Using personalisation triggers
Personalisation Triggers are best to tackle Experiential, Promotion and Shopper jobs. But also any idea can benefit from finding a more personal or community angle. With the brief at hand, try asking yourself the following questions:
A bit more on personalisation
Great ideas using personalisation
Come On In | DDB Sydney for Sydney Opera House
Say it with Chocolate | Geometry Kuala Lumpur for Cadbury
More recent ideas using personalisation
Check Activation Ideas for even more case studies using Personalisation.
If you want to learn more about personalisation
There’s much more than Personalisation to influence people’s behaviour. Check out all the other Behavioural Triggers to learn more.
Regional Executive Creative Director, Geometry Asia Pacific