Humour and fun reduce people’s resistance to action

The immersive nature of games helps to establish and maintain habits

Both rewards and fear of losing could be equally powerful motivations

Defaults, bundles, order of the alternatives, they all influence decision-making

Design elements and interaction tweaks can transform the nature and quality of any experience

Certain ways of presenting information can bypass barriers and get people to act

The same experience can be seen in a more positive light

Emotion is almost always more powerful than reason

Making things personal raises interest and participation dramatically

Consciously or not, people often trade off their wishes to fit in