FIFA 23 x Ted Lasso

Case Study
Written By Dani Comar

And the FIFA 23 x Ted Lasso campaign that managed to include “AFC Richmond” (the series’ fictional squad) in the latest version of the game just took the Cannes Lions 2023 Brand Experience & Activation Grand Prix. Believe!

Dani Comar

Creative Consultant and Workshop Facilitator

http://activationideas.com
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