How society affects behaviour
Consciously or not, people often trade off their wishes to fit in.
What others think has a profound influence on what we do. We all want to belong and be accepted. Consciously or unconsciously, we often trade o our wishes to fit in.
Using society triggers
Society Triggers are best to tackle Experiential and Shopper jobs. Think how the broader cultural context can play a role in the current challenge. With the brief at hand, try asking yourself the following questions:
A bit more on society
This ad for Prudential using research footage illustrates vividly the extreme power of social pressure.
Great ideas using society
The Most Open Test Drive | BBDO Frankfurt for Smart
The Sleeping Drunks Billboards | Geometry Tokyo for Yaocho-Bar
More recent ideas using society
Check Activation Ideas for even more case studies using Society.
If you want to learn more about society
There’s much more than Society to influence people’s behaviour. Check out all the other Behavioural Triggers to learn more.
Regional Executive Creative Director, Geometry Global Asia Pacific