My favourite type of answer to a brief. Instead of trying to tackle a false perception head on (which never works, just reinforces it), IKEA went on with a promo that does so much more, not just sales but brand building.
My favourite type of answer to a brief. Instead of trying to tackle a false perception head on (which never works, just reinforces it), IKEA went on with a promo that does so much more, not just sales but brand building.
