Case StudyDani Comarpromo, social media, creative strategy, reframing, incentives, public relations, retailer, uzina, portugal, europe, ikea, furniture, diy store, decoration, behaviour

Hidden Tags

Case StudyDani Comarpromo, social media, creative strategy, reframing, incentives, public relations, retailer, uzina, portugal, europe, ikea, furniture, diy store, decoration, behaviour
Hidden Tags

My favourite type of answer to a brief. Instead of trying to tackle a false perception head on (which never works, just reinforces it), IKEA went on with a promo that does so much more, not just sales but brand building.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarpublic relations, direct, brand utility, co-branding, purpose, sustainability, creative strategy, creative solution, creative commerce, publicis conseil, france, europe, darty, home, electronics, retailer, cannes lions 2024, award-winning

Long-Lasting Reviews

Case StudyDani Comarpublic relations, direct, brand utility, co-branding, purpose, sustainability, creative strategy, creative solution, creative commerce, publicis conseil, france, europe, darty, home, electronics, retailer, cannes lions 2024, award-winning
Long-Lasting Reviews
Case StudyDani Comarmerchandise, creative solution, social media, business model, society, reframing, jung von matt, germany, europe, laut gegen nazis, civil rights, human rights, behaviour, choice, incentives, award-winning

Rights Against the Right

Case StudyDani Comarmerchandise, creative solution, social media, business model, society, reframing, jung von matt, germany, europe, laut gegen nazis, civil rights, human rights, behaviour, choice, incentives, award-winning
Rights Against the Right