Case StudyDani Comarbrand utility, retail, purpose, demo, sampling, public relations, diversity, inclusion, lgbtq+, gay rights, sajo, mccann, puerto rico, latina, l’oreal, fmcg, hair care, shampoo, community, personalisation

Transformation

Case StudyDani Comarbrand utility, retail, purpose, demo, sampling, public relations, diversity, inclusion, lgbtq+, gay rights, sajo, mccann, puerto rico, latina, l’oreal, fmcg, hair care, shampoo, community, personalisation
Transformation

With hair being key to the process of a Transgender person, L'Oréal is showing bold support by creating the first network of beauty salons specialised in this community. A safe place with trained professionals providing guidance and encouragement.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarpublic relations, product, design, craft, creative commerce, retail, retailer, brand utility, innovation, mccann, usa, north america, mastercard, financial services, bank, society, emotion, incentives, choice, experience, lgbtq+, gay rights, inclusion, diversity, minorities

True Name

Case StudyDani Comarpublic relations, product, design, craft, creative commerce, retail, retailer, brand utility, innovation, mccann, usa, north america, mastercard, financial services, bank, society, emotion, incentives, choice, experience, lgbtq+, gay rights, inclusion, diversity, minorities
True Name
Case StudyDani Comarbrand utility, stunt, loyalty, in-store, event, emotion, society, award-winning, personalisation, purpose, vmly&r, brazil, latina, starbucks, coffee, retailer, qsr, gay rights, public awareness, diversity, inclusion, minorities, lgbtq+

I Am

Case StudyDani Comarbrand utility, stunt, loyalty, in-store, event, emotion, society, award-winning, personalisation, purpose, vmly&r, brazil, latina, starbucks, coffee, retailer, qsr, gay rights, public awareness, diversity, inclusion, minorities, lgbtq+
I Am
Case StudyDani Comarsocial media, public relations, product, brand utility, society, reframing, creative solution, award-winning, geometry, vmly&r commerce, jh, eame, middle east, twitter, media, public awareness, inclusion, women’s rights

Feminine Arabic

Case StudyDani Comarsocial media, public relations, product, brand utility, society, reframing, creative solution, award-winning, geometry, vmly&r commerce, jh, eame, middle east, twitter, media, public awareness, inclusion, women’s rights
Feminine Arabic