Case StudyDani Comarbrand utility, purpose, integrated, tv, data, experiential, social media, amvbbdo, bbdo, uk, europe, bodyform, libresse, feminine care, public awareness, healthcare, reframing, emotion, personalisation, pr, digital, mobile, award-winning, craft

Pain Stories

Case StudyDani Comarbrand utility, purpose, integrated, tv, data, experiential, social media, amvbbdo, bbdo, uk, europe, bodyform, libresse, feminine care, public awareness, healthcare, reframing, emotion, personalisation, pr, digital, mobile, award-winning, craft
Pain Stories

Aiming to do for pain what Dove did for beauty, this campaign from Bodyform/Libresse portrays in candid beauty the extent of pain that many women suffer every month with their period and other gender-related conditions. They call it the Gender Pain Gap. And they pushed the idea in every possible way, from traditional to social media, a dictionary and a museum of pain and much more. The blueprint of a modern campaign with purpose and brand service at the heart.

Check the full campaign at the #painstories website.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr

The Organic Effect

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr
The Organic Effect
Case StudyDani Comaroutdoor, brand utility, digital, location, event, experience, experiential, technology, mobile, fcb, usa, north america, city of chicago, #blacklivesmatter, civil rights, human rights, public awareness, public service, government, reframing, society, personalisation, shortcuts, behaviour, award-winning, craft, when we all vote

Boards of Change

Case StudyDani Comaroutdoor, brand utility, digital, location, event, experience, experiential, technology, mobile, fcb, usa, north america, city of chicago, #blacklivesmatter, civil rights, human rights, public awareness, public service, government, reframing, society, personalisation, shortcuts, behaviour, award-winning, craft, when we all vote
Boards of Change
Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft

The Birth of Gaming Tourism

Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft
The Birth of Gaming Tourism
Case StudyDani Comarbrand utility, stunt, loyalty, in-store, event, emotion, society, award-winning, personalisation, purpose, vmly&r, brazil, latina, starbucks, coffee, retailer, qsr, gay rights, public awareness, diversity, inclusion, minorities, lgbtq+

I Am

Case StudyDani Comarbrand utility, stunt, loyalty, in-store, event, emotion, society, award-winning, personalisation, purpose, vmly&r, brazil, latina, starbucks, coffee, retailer, qsr, gay rights, public awareness, diversity, inclusion, minorities, lgbtq+
I Am