Pain Stories

Aiming to do for pain what Dove did for beauty, this campaign from Bodyform/Libresse portrays in candid beauty the extent of pain that many women suffer every month with their period and other gender-related conditions. They call it the Gender Pain Gap. And they pushed the idea in every possible way, from traditional to social media, a dictionary and a museum of pain and much more. The blueprint of a modern campaign with purpose and brand service at the heart.

Check the full campaign at the #painstories website.