Case StudyDani ComarMay 02, 2022brand utility, retail, purpose, demo, sampling, public relations, diversity, inclusion, lgbtq+, gay rights, sajo, mccann, puerto rico, latina, l’oreal, fmcg, hair care, shampoo, community, personalisation Transformation Case StudyDani ComarMay 02, 2022brand utility, retail, purpose, demo, sampling, public relations, diversity, inclusion, lgbtq+, gay rights, sajo, mccann, puerto rico, latina, l’oreal, fmcg, hair care, shampoo, community, personalisation