Case StudyDani Comarsocial media, public relations, product, brand utility, society, reframing, creative solution, award-winning, geometry, vmly&r commerce, jh, eame, middle east, twitter, media, public awareness, inclusion, women’s rights

Feminine Arabic

Case StudyDani Comarsocial media, public relations, product, brand utility, society, reframing, creative solution, award-winning, geometry, vmly&r commerce, jh, eame, middle east, twitter, media, public awareness, inclusion, women’s rights
Feminine Arabic

Being addressed with the wrong pronoun is a fact of life among women in the Arabic world. Twitter triggered change at platform level to inspire brands and the community in being more inclusive.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarpackaging, design, craft, award-winning, brand utility, purpose, reframing, creative commerce, retail, online retail, betc, brazil, latina, hershey’s, confectionery, chocolate bar, chocolate, arts, women’s rights, inclusion, gender inequality

HERSHE

Case StudyDani Comarpackaging, design, craft, award-winning, brand utility, purpose, reframing, creative commerce, retail, online retail, betc, brazil, latina, hershey’s, confectionery, chocolate bar, chocolate, arts, women’s rights, inclusion, gender inequality
HERSHE
Case StudyDani Comarsponsorship, public relations, creative solution, brand utility, co-branding, iris, tunisia, middle east, africa, eame, cfc, club féminin de carthage, sports, society, choice, social media, shortcuts, reframing, inclusion, domestic violence

The Rights Sponsor

Case StudyDani Comarsponsorship, public relations, creative solution, brand utility, co-branding, iris, tunisia, middle east, africa, eame, cfc, club féminin de carthage, sports, society, choice, social media, shortcuts, reframing, inclusion, domestic violence
The Rights Sponsor
Case StudyDani Comarpublic relations, brand utility, stunt, product, reframing, purpose, digital, social media, award-winning, publicis, publicis sapient, dove, getty images, integrated, diversity, inclusion, girlgaze, behaviour, craft, south africa, africa, eame, unilever

Project #ShowUs

Case StudyDani Comarpublic relations, brand utility, stunt, product, reframing, purpose, digital, social media, award-winning, publicis, publicis sapient, dove, getty images, integrated, diversity, inclusion, girlgaze, behaviour, craft, south africa, africa, eame, unilever
Project #ShowUs
Case StudyDani Comarshopper, purpose, creative commerce, sustainability, small business, brand utility, fp7, mccann, lebanon, middle east, eame, arla, puck, fmcg, food, society, reframing, creative solution, award-winning, cannes lions 2024

Selfless Shelves

Case StudyDani Comarshopper, purpose, creative commerce, sustainability, small business, brand utility, fp7, mccann, lebanon, middle east, eame, arla, puck, fmcg, food, society, reframing, creative solution, award-winning, cannes lions 2024
Selfless Shelves