Case StudyDani Comarpublic relations, product, design, craft, creative commerce, retail, retailer, brand utility, innovation, mccann, usa, north america, mastercard, financial services, bank, society, emotion, incentives, choice, experience, lgbtq+, gay rights, inclusion, diversity, minorities

True Name

Case StudyDani Comarpublic relations, product, design, craft, creative commerce, retail, retailer, brand utility, innovation, mccann, usa, north america, mastercard, financial services, bank, society, emotion, incentives, choice, experience, lgbtq+, gay rights, inclusion, diversity, minorities
True Name

A real action that challenged a whole industry into more acceptance. MasterCard launched a card for trans and non-binary people to be able to use their preferred name and avoid discrimination. Banks followed through after seeing the demand.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarbrand utility, stunt, loyalty, in-store, event, emotion, society, award-winning, personalisation, purpose, vmly&r, brazil, latina, starbucks, coffee, retailer, qsr, gay rights, public awareness, diversity, inclusion, minorities, lgbtq+

I Am

Case StudyDani Comarbrand utility, stunt, loyalty, in-store, event, emotion, society, award-winning, personalisation, purpose, vmly&r, brazil, latina, starbucks, coffee, retailer, qsr, gay rights, public awareness, diversity, inclusion, minorities, lgbtq+
I Am
Case StudyDani Comarcreative solution, mobile, data, effectiveness, purpose, refugee crisis, public relations, mccann, poland, ukraine, europe, mastercard, financial services, innovation, award-winning, sustainability, development goals, society, incentives, cannes lions 2023

Where to Settle

Case StudyDani Comarcreative solution, mobile, data, effectiveness, purpose, refugee crisis, public relations, mccann, poland, ukraine, europe, mastercard, financial services, innovation, award-winning, sustainability, development goals, society, incentives, cannes lions 2023
Where to Settle