Case StudyDani Comarpublic relations, product, design, craft, creative commerce, retail, retailer, brand utility, innovation, mccann, usa, north america, mastercard, financial services, bank, society, emotion, incentives, choice, experience, lgbtq+, gay rights, inclusion, diversity, minorities

True Name

Case StudyDani Comarpublic relations, product, design, craft, creative commerce, retail, retailer, brand utility, innovation, mccann, usa, north america, mastercard, financial services, bank, society, emotion, incentives, choice, experience, lgbtq+, gay rights, inclusion, diversity, minorities
True Name

A real action that challenged a whole industry into more acceptance. MasterCard launched a card for trans and non-binary people to be able to use their preferred name and avoid discrimination. Banks followed through after seeing the demand.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarbusiness model, business transformation, small business, effectiveness, purpose, brand utility, public relations, marcel, france, europe, carrefour, retailer, supermarket, retail, trade, trade programme, strategy, award-winning, society, incentives, experience

Act for Food

Case StudyDani Comarbusiness model, business transformation, small business, effectiveness, purpose, brand utility, public relations, marcel, france, europe, carrefour, retailer, supermarket, retail, trade, trade programme, strategy, award-winning, society, incentives, experience
Act for Food
Case StudyDani Comarbrand utility, stunt, loyalty, in-store, event, emotion, society, award-winning, personalisation, purpose, vmly&r, brazil, latina, starbucks, coffee, retailer, qsr, gay rights, public awareness, diversity, inclusion, minorities, lgbtq+

I Am

Case StudyDani Comarbrand utility, stunt, loyalty, in-store, event, emotion, society, award-winning, personalisation, purpose, vmly&r, brazil, latina, starbucks, coffee, retailer, qsr, gay rights, public awareness, diversity, inclusion, minorities, lgbtq+
I Am