Case StudyDani Comarreframing, outdoor, guerrilla, sponsorship, mccann, uk, united kingdom, europe, xbox, microsoft, technology, gaming, football, football club, football team, real madrid fc, pr

Football Decoded

Case StudyDani Comarreframing, outdoor, guerrilla, sponsorship, mccann, uk, united kingdom, europe, xbox, microsoft, technology, gaming, football, football club, football team, real madrid fc, pr
Football Decoded

A fresh view into their own product allowed Xbox to own real football moves for their FIFA 18 promotion.

Creative Consultant and Workshop Facilitator

Case StudyDani Comaronline retail, business model, digital, personalisation, behaviour, craft, award-winning, mccann, united kingdom, uk, europe, xbox, microsoft, technology, gamification, gaming, leisure, choice, creative commerce

The Fanchise Model

Case StudyDani Comaronline retail, business model, digital, personalisation, behaviour, craft, award-winning, mccann, united kingdom, uk, europe, xbox, microsoft, technology, gamification, gaming, leisure, choice, creative commerce
The Fanchise Model
Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft

The Birth of Gaming Tourism

Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft
The Birth of Gaming Tourism