Behavioural TriggersDani ComarApril 14, 2016 Fun Humour and fun reduce people’s resistance to action Behavioural TriggersDani ComarApril 14, 2016
ChoiceDani ComarApril 14, 2016 How can we help people make the right choices? ChoiceDani ComarApril 14, 2016
GamificationDani ComarApril 14, 2016 How can game mechanics encourage people to adopt and stick to the desired behaviour? GamificationDani ComarApril 14, 2016
ExperienceDani ComarApril 14, 2016 What kind of experience do we want people to have? ExperienceDani ComarApril 14, 2016
ShortcutsDani ComarApril 14, 2016 Can we demonstrate it with a bold action? ShortcutsDani ComarApril 14, 2016
ExperienceDani ComarApril 14, 2016 How can we set the expectations right so people start the experience in right mindset or mood? ExperienceDani ComarApril 14, 2016
EmotionDani ComarApril 14, 2016 How can we turn any rational claim into an emotional one? EmotionDani ComarApril 14, 2016
Behavioural TriggersDani ComarApril 14, 2016 Gamification The immersive nature of games helps to establish and maintain habits Behavioural TriggersDani ComarApril 14, 2016
SocietyDani ComarApril 14, 2016 How can we use peer-pressure for good? SocietyDani ComarApril 14, 2016
Behavioural TriggersDani ComarApril 14, 2016 Incentives Both rewards and fear of losing could be equally powerful motivations Behavioural TriggersDani ComarApril 14, 2016
ChoiceDani ComarApril 14, 2016 Can we bundle it or make it the default? ChoiceDani ComarApril 14, 2016
ExperienceDani ComarApril 14, 2016 Can we mark the first step as taken and make the progress tangible? ExperienceDani ComarApril 14, 2016
ShortcutsDani ComarApril 14, 2016 Can we give an interesting example? ShortcutsDani ComarApril 14, 2016
ExperienceDani ComarApril 14, 2016 Can we create a path for people to follow? ExperienceDani ComarApril 14, 2016
EmotionDani ComarApril 14, 2016 Can we convey some personality or encourage empathy? EmotionDani ComarApril 14, 2016
PersonalisationDani ComarApril 14, 2016 How can we personalise the product or the experience? PersonalisationDani ComarApril 14, 2016
SocietyDani ComarApril 14, 2016 Can we remind people of established social conventions, or introduce new ones? SocietyDani ComarApril 14, 2016
IncentivesDani ComarApril 14, 2016 How can we make people more aware or sensitive to what they have to win or lose with the new behaviour? IncentivesDani ComarApril 14, 2016
ExperienceDani ComarApril 14, 2016 Can we offer immediate and continuous feedback so people can adjust their actions? ExperienceDani ComarApril 14, 2016
Behavioural TriggersDani ComarApril 14, 2016 Choice Defaults, bundles, order of the alternatives, they all influence decision-making Behavioural TriggersDani ComarApril 14, 2016
