Can we make it fun to do or to take part in?
‘‘Monkey see, monkey do.’’ You can embed fun elements in your campaign that will make it more likely to go viral. Nutcase, a helmet brand, created street installations that encouraged simple repetition and sharing.
Outdoor Fitting Room, from O&M and Geometry Copenhagen for Nutcase.
Can your campaign contain some fun element that people want to spread?
Can you facilitate the sharing somehow?
Can it be playful or spark curiosity?
Never underestimate the power of simple fun. Coca-Cola celebrated Friendship Day by building a 3.5m-tall vending machine with a twist. The only way to get the extra free Coke was to reach the coin slot by climbing on top of someone else’s shoulders.
The Friendship Machine, from O&M and Geometry Buenos Aires for Coca-Cola.
