Word Debt

We owe Greece a colossal cultural debt. Anything from geometry to philosophy. Yet, today, the country’s name is associated with turmoil, debt and failure. Their own education system is tumbling and Greek children are suffering. Maybe it’s time to pay back for their legacy to the world. Word Debt will scan your social media feeds and let you know how many words of Greek origin you’re using, then invite you to donate 10 cents of Euro for each one of them. Simple. A joint project from our Hong Kong and Moscow offices. Total count: 60 cents.

Regional Executive Creative Director, Geometry Asia Pacific