Popo’s Kitchen

A great opportunity given to redefine a product and do good. This is the story of how Uber Eats modified their offer to differentiate in the saturated Hong Kong delivery market and —all at the same time— help the ‘popos’ (grandmas) generate alternative income, help preserve the local food tradition and help Hongkongers eat better than Western fast food. Great work from our offices in HK and Dubai.

Regional Executive Creative Director, Geometry Asia Pacific