Stopping the demand for illegal aphrodisiacs is virtually impossible. But what if the need could be satisfied by a legal and sustainable alternative? The Colombia Ministry of Environment and Sustainable Development repackaged a legendary latin power-fruit known as “nature’s viagra” into an appealing range of sex enhancer products to break into the Chinese market and help curb the demand for illegal animal trade.
Flora for Fauna not only refers to the fruit coming to the rescue of endangered species but also, the cheeky swap of products in the market. It’s a win-win for the environment and for the local farmers in Colombia, who suddenly have a way to commercialise their produce (albeit, a different format) in the lucrative Chinese market.
Great joint effort of our Colombia and Hong Kong offices in conceptualising the idea and building the whole marketing plan from scratch, including product development, brand identity, communications and distribution channels.
Regional Executive Creative Director, Geometry Asia Pacific