Case StudyDani Comarbehaviour, experience, rural, experiential, event, choice, geometry, india, asia, lifebuoy, unilever, soap, fmcg, healthcare, public service, public awareness, pr, award-winning

Hackwashing

Case StudyDani Comarbehaviour, experience, rural, experiential, event, choice, geometry, india, asia, lifebuoy, unilever, soap, fmcg, healthcare, public service, public awareness, pr, award-winning
Hackwashing

Washing hands with water alone does little for keeping one’s health. Lifebuoy in India found a fool-proof way to ensure soap is used in the process. A great example of linking a new behaviour with an established one. A simple idea with the potential to save millions.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarproduct, design, integrated, shopper, experience, experiential, packaging, choice, reframing, society, colombia, hong kong, latina, asia, minambiente colombia, public awareness, public service, environment, animal welfare, field, sustainability, behaviour, geometry, pr

Flora for Fauna

Case StudyDani Comarproduct, design, integrated, shopper, experience, experiential, packaging, choice, reframing, society, colombia, hong kong, latina, asia, minambiente colombia, public awareness, public service, environment, animal welfare, field, sustainability, behaviour, geometry, pr
Flora for Fauna
Case StudyDani Comarproduct, design, brand utility, public awareness, public service, award-winning, experience, shortcuts, reframing, wunderman thompson, india, asia, unilever, lux, fmcg, soap, cosmetics, healthcare, skin care

The Soap with a Lump

Case StudyDani Comarproduct, design, brand utility, public awareness, public service, award-winning, experience, shortcuts, reframing, wunderman thompson, india, asia, unilever, lux, fmcg, soap, cosmetics, healthcare, skin care
The Soap with a Lump