The Jump Pump

Diarrhoea and other hygiene related diseases kill millions in developing countries. It turns out the the best cure is prevention and one of the most successful ways of doing so is washing hands before eating. Lifebuoy’s efforts in India are commendable and every year they aim to reach even more segments of the society. This time, they lured children into using soap by turning a boring school pump into playtime through a simple and inexpensive rocking horse artefact that was designed to be attached to those forgotten school pumps.

Regional Executive Creative Director, Geometry Asia Pacific