Case StudyDani Comarsocial media, retail, award-winning, society, rei, usa, north america, venables bell & partners, retailer, online retail, o2o, sports, sportswear, pr

Opt Outside

Case StudyDani Comarsocial media, retail, award-winning, society, rei, usa, north america, venables bell & partners, retailer, online retail, o2o, sports, sportswear, pr
Opt Outside

Drums roll... The Cannes 2016 Promo & Activation Grand Prix winner: #optoutside. Simply, outdoor retailer REI, closed their doors during Black Friday, the frenziest shopping event of the year, and encourage their customers to opt for spending the day outdoor. One simple idea produced at full scale.

Creative Consultant and Workshop Facilitator