Case StudyDani Comarsweden, europe, swedish tourist association, tourism, travel, ingo, crowdsourcing, social media, award-winning, society, personalisation, pr

The Swedish Number

Case StudyDani Comarsweden, europe, swedish tourist association, tourism, travel, ingo, crowdsourcing, social media, award-winning, society, personalisation, pr
The Swedish Number

Sweden became the first country to have its own phone number, so tourists around the world could call any random Swede and ask for advice. A truly crowdsourced tourism campaign that caught global attention and just got crowned as the Cannes 2016 Direct Grand Prix.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr

The Organic Effect

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr
The Organic Effect