The Talk

Purpose-driven marketing is not easy. Somehow the brand needs to be truly sincere, relevant to the cause and enable action, not just talk. Also be prepared to stand its ground when backlash happens, because it will. P&G has done it right with Like a Girl before and here again.

Below, the film that won one of the two 2018 Film Cannes Lions Grands Prix.

Regional Executive Creative Director, Geometry Asia Pacific