Like a Girl

#LikeAGirl is a brilliant piece of content from P&G’s Always to challenge conventions and the use of ‘like a girl’ as an unintended insult.

Very through-provoking. Though not strictly an activation campaign, it’s one of the best of the year that was worth sharing. It received the coveted Titanium and Integrated Grand Prix at Cannes 2015.

Regional Executive Creative Director, Geometry Asia Pacific