Japan is probably one of the hardest working countries in the world. At the same time, one of the safest countries in the world. So, at the end of the week, japanese salary men and women let their hair down with very surprising consequences: Drunk Sleeping. Friday and Saturday, by the end of the night, you can literally find thousands of people sleeping on the streets. In Tokyo, this is considered normal. Yaocho Bar turned the sleeping drunks into ads against excessive drinking.
Regional Executive Creative Director, Geometry Asia Pacific