Cannes 2013 Direct and PR Grands Prix: Dumb Ways to Die

Not one but two Grands Prix: Direct Lions and PR Lions, on top of many other Promo & Activation Lions winners. Unmissable.

UPDATE: Not two but four. Dumb ways to die also won the Radio Lions and one of the two Titanium and Integrated Lions Grands Prix. 

Regional Executive Creative Director, Geometry Asia Pacific