Case StudyDani Comardigital, integrated, brand utility, mobile, social media, behaviour, technology, leo burnett, australia, asia, pacific, samsung, car, public awareness, road safety, award-winning, smartphone, phone

S-Drive

Case StudyDani Comardigital, integrated, brand utility, mobile, social media, behaviour, technology, leo burnett, australia, asia, pacific, samsung, car, public awareness, road safety, award-winning, smartphone, phone
S-Drive

One of the best thought-through safe driving programmes that encourages and rewards best behaviour on the roads, built around one of the main culprit of accidents: the smartphone. This integrated campaign from Samsung just won the Promo & Activation Grande Lotus (Grand Prix) at ADFEST.

Creative Consultant and Workshop Facilitator