Case StudyDani Comarintegrated, behaviour, effectiveness, digital, outdoor, social media, australia, oceania, pacific, asia, mccann, v/line, transport, travel, award-winning, pr

Guilt Trips

Case StudyDani Comarintegrated, behaviour, effectiveness, digital, outdoor, social media, australia, oceania, pacific, asia, mccann, v/line, transport, travel, award-winning, pr
Guilt Trips

Another great integrated campaign led by promo. Using guilt to promote visits to parents (and usage of the train system). Guilt Trips won this year’s Cannes Effectiveness Lions Grand Prix. Check all the Effectiveness Lions winners here.

Creative Consultant and Workshop Facilitator