Whopper Sellout

Burger King put their loyal Facebook fans to the test so they could get rid of the weak followers. Would they trade their brand love for a free Big Mac? Another great social media twist, following the steps of Whopper Sacrifice and Whopper Freakout.

Fashion Lock

Some time ago C&A explored new ways of interacting with their Facebook audience through the Fashion Like. Now they took the concept one step further, locking their new Calvin Klein Collection with a secret number that could only be opened by liking the brand more online and then rushing to the store to be the first in unlocking the garment.

The Other Letter

When I told my daughter we were not going to buy an expensive present for Christmas she was keen on she answered back that I shouldn’t worry. That she wasn’t asking me for it, but Santa.

The same logic applies to this sweet Christmas experiment, marginally related to IKEA but interesting nevertheless.

The campaign features a companion TV commercial along the same lines.