Competing with the ubiquity of smartphones seems futile for SLR cameras these days. However Canon decided to grab the bull by the horns and demonstrate the quality edge in extreme conditions like a concert. The app allowed easy social media sharing, but instead of fuzzy smartphone photos, fans could post hi-res pics of the gig, courtesy of Canon high-end cameras that fed the app in real time.
Almost nearly impossible demonstration to showcase a new Citizen watch capable of changing time zones automatically. The brand sent a photographer to capture every single sunset, every hour of one full day. Beautiful film that translated in a whole retail campaign.
During the San Francisco Pride Parade, Burger King launched a special edition Whopper which was no different at all from the regular Whopper, to celebrate that ‘we are all the same inside’. Simple and clever PR stunt, multiple award-winner at Cannes.
Finally purchasing an airplane ticket became as easy as buying a packet of chips.
When you have such a big perception problem that prevent sales, you need to take drastic measures. Like changing the brand’s name to satisfy a skeptic audience.
How do you demonstrate the freshness of your orange juice? By rebranding the product to the exact time the oranges were squeezed.
Bizarre promotion for a German retailer that made the whole country follow a rabbit race on national TV and social media to offset the price of purchased items. Two Cannes Lions Golds. Another great example of how to convert a simple sales push into a big idea campaign that drives brand love and results.
Instant ongoing feedback influences behaviour. Yet, the solution does not need to be always hi-tech. Like this great idea from Fundación Favaloro to warn people about the high consumption of salt in everyday meals. It’s got a Cannes Promo & Activation Gold Lion among many others.
Another Grand Prix for Volvo. This time the Cannes Lions 2015 Direct Grand Prix. Possibly the new face of Promo, Activation and Direct Marketing: social media at the core. Watch the video to find out how they stole the Super Bowl.
Volvo Life Paint was the Cannes Lions 2015 Promo & Activation Grand Prix winner. Possibly the video looks far more polished and enhanced than the real thing, but a great idea nevertheless. Find out more at Volvo Cars Life Paint and stay tuned for more winners in the next few days.