When you have such a big perception problem that prevent sales, you need to take drastic measures. Like changing the brand’s name to satisfy a skeptic audience.
How do you demonstrate the freshness of your orange juice? By rebranding the product to the exact time the oranges were squeezed.
Bizarre promotion for a German retailer that made the whole country follow a rabbit race on national TV and social media to offset the price of purchased items. Two Cannes Lions Golds. Another great example of how to convert a simple sales push into a big idea campaign that drives brand love and results.
Instant ongoing feedback influences behaviour. Yet, the solution does not need to be always hi-tech. Like this great idea from Fundación Favaloro to warn people about the high consumption of salt in everyday meals. It’s got a Cannes Promo & Activation Gold Lion among many others.
Another Grand Prix for Volvo. This time the Cannes Lions 2015 Direct Grand Prix. Possibly the new face of Promo, Activation and Direct Marketing: social media at the core. Watch the video to find out how they stole the Super Bowl.
Volvo Life Paint was the Cannes Lions 2015 Promo & Activation Grand Prix winner. Possibly the video looks far more polished and enhanced than the real thing, but a great idea nevertheless. Find out more at Volvo Cars Life Paint and stay tuned for more winners in the next few days.
The Lucky Iron Fish is very lucky indeed and was the first Gold Health Lion plus another 2 Silvers last Friday. Congratulations to Geometry Global Dubai.
It's been established that adding a piece of iron into the cooking pot can help reduce the iron deficiencies in the population. But in Cambodia nobody was using it for cooking. That's until it came in the shape of a fish, a symbol of luck among Cambodians.
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A cable subscription bill that combines a free movie with a pack of pop-corn, to promote the company’s Pay Per View service.
Juan Jose Posada has a lot to be happy about. His agency, Geometry Global Bogotá, has only been up and running for 18 months now and it’s already got a One Show Gold Pencil and a D&AD White Pencil to display proudly in its reception. He’s part of a creative scene that’s flourishing on the world stage and the local population is rightfully proud of their ad industry, which has devoted much brain power to solving some of the problems that have plagued the country for decades. What’s more, as the regional ECD of WPP’s activation agency, he’s having lots of fun flexing his creative muscles without the constraints of formulaic TV campaigns weighing him down.
Next week he’ll be bringing his expertise to Cannes, where he’ll be sitting on the Design Jury but before he boarded his flight, LBB’s Laura Swinton caught up with him. And now we’re absolutely psyched about Colombia. You should be too.
A smart sunscreen bottle that syncs with an app to remind you when to reapply protection.