Another one for road safety. What if a radio ad could just invoke Siri for help?
Very unusual campaign to get more Chinese tourists visiting the UK. As the British went around the world naming places and things, now Chinese citizens were invited to return the favour and rename iconic British names. Great case study.
If only traffic signs were as easy to pay attention to as the notifications on your phone.
What if you could get potholes to tweet a complaint every time that a car hits one. Brilliant solution for every modern city’s problem.
Almost as if it was taken out from a sci-fi film, the House of Mamba is a larger than life interactive training court for Chinese basketball fans. Powered by LED lights and gorgeous graphics that react to the players and mould their performance through data.
A healthy spread broke all conventions by turning a punchy god into a six-pack idol to nudge people into making healthy commitments. Brave, relevant and effective. It won the Red Dragon of Asia at the recent Promotion Marketing Awards of Asia.
Another great tourism campaign that banked on social media to make a tiny budget go far.
Tricking Ecuadorians to visit their own country by making them think they went to Costa Rica. Well planned stunt.