Lucky Iron Fish

The Lucky Iron Fish is very lucky indeed and was the first Gold Health Lion plus another 2 Silvers last Friday. Congratulations to Geometry Global Dubai.

It's been established that adding a piece of iron into the cooking pot can help reduce the iron deficiencies in the population. But in Cambodia nobody was using it for cooking. That's until it came in the shape of a fish, a symbol of luck among Cambodians.

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The Joys of Activation

The Joys of Activation

Juan Jose Posada has a lot to be happy about. His agency, Geometry Global Bogotá, has only been up and running for 18 months now and it’s already got a One Show Gold Pencil and a D&AD White Pencil to display proudly in its reception. He’s part of a creative scene that’s flourishing on the world stage and the local population is rightfully proud of their ad industry, which has devoted much brain power to solving some of the problems that have plagued the country for decades. What’s more, as the regional ECD of WPP’s activation agency, he’s having lots of fun flexing his creative muscles without the constraints of formulaic TV campaigns weighing him down. 

Next week he’ll be bringing his expertise to Cannes, where he’ll be sitting on the Design Jury but before he boarded his flight, LBB’s Laura Swinton caught up with him. And now we’re absolutely psyched about Colombia. You should be too.