When things are not going well in a relationship, the first one to notice is certainly the mattress. What if you could listen to what your mattress has to say early enough. A limited edition of mattresses from Dunlopillo contains sensors that keep track of your bed activity (or lack of) sending discrete messages to the couple’s connected smartphones with tips to re-spark the fire.
Women around the world were presented with a polarizing choice when entering a mall. The simple idea and even more simple execution lead to an immediate confrontation with their own feelings and thoughts, sparkling internal and social debate. It’s just words, yet they carry so much power when reframed as a choice that you have to make.
Simple, yet very appropriate use of location services. For the pre-release of their debut album, Swedish band John Moose created an app that would allow fans to listen to it for free but only under the right conditions to enjoy the music.
There’s possible not a better place/moment to remind shoppers of Lifebuoy’s hygiene benefits than the supermarket trolley handle. Another great example of brands doing good and driving the message home at the same time. The story is very well told as well.
Hard-working concept and stunt to promote a new format of fries for a fast food restaurant.
What to do with that spare change at the airports?
Fighting a price war with an idea. Gold Promo Lotus for Slurpee.
What would guys do for beer? Apparently things like keeping their girlfriends shopping for an hour!
One of the best thought-through safe driving programmes that encourages and rewards best behaviour on the roads, built around one of the main culprit of accidents: the smartphone. This integrated campaign from Samsung just won the Promo & Activation Grande Lotus (Grand Prix) at ADFEST.
Yes, exactly what you think it is. Simply hilarious.