Turning rice-art into a home delivery mechanism, to help a farming village survive the declining sales of rice. The fusion of agriculture and digital technology.
Very clever hack of the football sponsorship. Using the Extra Time announcement to give away Extra Minutes to pre-paid users and lure them into loyalty.
Proof that tackling behaviour could be more powerful than addressing attitude. Everyone knows that using the phone while driving is dangerous, yet we all do it. How about using the pestering power of kids to beat the craving power of a phone ringing?
Last week, we were spoiled with visits. Apart from Rory Sutherland, Ogilvy’s WW CCO Tham Khai Meng was also in town and came to the office to talk about Cannes and his latest paper on storytelling.
‘The Ape, the Adman, and the Astronaut: Rediscovering the power of storytelling’ is a great, fun, easy read. And like the one from Rory on Behavioural Economics from last week, here’s Khai recommended reading list on storytelling (from the book):
Canadian passports have just gotten a lot more valuable. Just scan one and the fridge with free beer just opens for you and all the people around. Great way to make friends and get free publicity. It made global headlines when installed at the Sochi Winter Olympic Games.
Very ballsy way of talking to the Finance Department of large corporations. Instead of asking for money you give it away to get their attention, as it creates an unavoidable accounting problem.
Today we had the pleasure of having Rory Sutherland himself visiting the office. While in Singapore for the launch of #ogilvychange, he gave us what seemed to be equivalent of 4 great TED Talks.
Impossible to capture all he was saying in writing but I managed to snap a screenshot of his recommended reading for those interested in behavioural economics. Follow the links below or find even more resources at the #ogilvychange website.
A beautifully crafted example of effortless combination of technology and human behaviour (people will do things just because they’re more convenient, more entertaining or, even better, both. Pure magic and simplicity. Multiple awards in multiple categories, from Promo to Outdoor, Media and Direct.
What if classical music would be promoted like hard rock? Sometimes the obvious answers are the best. Promo & Activation Silver.
The first object-flight converter!
This one is a little gem full of learnings. Not only it’s got top honors in Promo & Activation. It is a case study in itself on how to come up with a fresh approach to business and win in many relevant categories through a simple well explained idea.
Transavia, a budget airline partnered with ebay to convert used objects into flight tickets as so well depicted by the image of Europe made by old stuff.
The video is unpretentious and clear. It was strategically entered in categories like ‘Best Partnership Campaigns’, ‘Integrated Campaign Lead by Promo & Activation’ and ‘Use of Digital Marketing’. Demonstrates effectiveness effortlessly and it ends with a magical visual that sums up the idea perfectly. Well played.