Interesting promotion mechanics. And not easy to produce. Imagine someone has already taken the last bite from your chocolate bar?
Action Packed is a large collection of the most exciting promo & activation ideas from around the world to help you stay in the know and get inspired.
Planespotting at a whole new level, digital and physical working magically together offering real-time interaction. Think of the possibilities.
Canadian agency John St, the creators of Pink Pony, take the piss of activation ideas going a step too far in trying to grab attention and ‘engage’ with the audience. A funny cautionary tale for the weekend.
The tsunami in Japan took more than everything from the victims. Among all their belongings were also objects and pictures that represented their memories and dreams. Google created this incredible service to crowdsource the recovery of those memories to rebuild the future of those affected.
A classic from a few years back. Red Cross Portugal created a full-fledged store to sell nothing but ‘hope’, literally. A totally novel approach to fundraising at the time.
The first ever scale to measure pleasure, and cleverly put your new chocolate brand among the top ranked pleasurably activities like blowing bubbles.
Brave work. A very important message disguised as advertising to rescue foreign workers from exploitative and abusive employers.