Simply brilliant way to reduce accidents in one of the most dangerous roads in Japan. The road has some indents that play a song only if you drive at 40 km/h. Watch the demo above.
Balancing pizzas delivery and social media complains with an interesting stabilizing mechanism.
Product degustation meets art appreciation.
Some time ago C&A explored new ways of interacting with their Facebook audience through the Fashion Like. Now they took the concept one step further, locking their new Calvin Klein Collection with a secret number that could only be opened by liking the brand more online and then rushing to the store to be the first in unlocking the garment.
A beautifully simple idea to encourage donations when people move and are more keen to throw stuff away. One side of the box cover states KEEP, the other one states GIFT.
Coke surprises again with a heart-felt Christmas activation. What if a freezing place like Finland could share a White Christmas with a tropical country like Singapore. Simple and charming, from Ogilvy Singapore.
When I told my daughter we were not going to buy an expensive present for Christmas she was keen on she answered back that I shouldn’t worry. That she wasn’t asking me for it, but Santa.
The same logic applies to this sweet Christmas experiment, marginally related to IKEA but interesting nevertheless.
The campaign features a companion TV commercial along the same lines.
This must qualify for the best use of drones I’ve seen so far. Quite an eerie sight.