Fighting a price war with an idea. Gold Promo Lotus for Slurpee.
What would guys do for beer? Apparently things like keeping their girlfriends shopping for an hour!
One of the best thought-through safe driving programmes that encourages and rewards best behaviour on the roads, built around one of the main culprit of accidents: the smartphone. This integrated campaign from Samsung just won the Promo & Activation Grande Lotus (Grand Prix) at ADFEST.
Yes, exactly what you think it is. Simply hilarious.
A 101 on behaviour understanding applied to Shopper Marketing. Quite obvious for many but important to keep in mind. By Time writer Josh Sunburn.
A mesmerizing experience in a bar, enabled by technology. Patrons could use their glasses to control a beautifully crafted interactive show taking place on the walls of the establishment. It took the experience of appreciating whisky (and the intrinsic values of the brand, Hibiki means harmony) to a whole new level.
A few years back All Good Bananas used a Audio Spotlight technology with a very similar purpose: educate shoppers about the true origin of food. But this in-store promotion takes it to a new level with the addition of mechanism that triggers the conversation by touch, and the fact that the voice comes from the farmers themselves.
To give children fighting cancer some happiness and hope, Casa de la Amistad tapped into unlikely hair donors to make wigs for them. The first music festival where the hair is the ticket.
A truly bitter ‘gift’ from Fernet Branca to prove their tagline ‘Life is Bitter’ true in store. An interactive poster that, well, removes interaction.
Exactly one year after the tragic disappearance of MH370, this campaign came to mind. McCann Kuala Lumpur created a way to offer a minute of silence in the unstoppable digital world.
Unintentionally similar to One Minute of Silence, a campaign from JWT Lisbon.