InspirationDani ComarMay 02, 2018trade, retail, retailer, o2o, alibaba

Retail integrated

InspirationDani ComarMay 02, 2018trade, retail, retailer, o2o, alibaba

Alibaba is now upgrading the traditional trade one mom and pop shop at a time. A bit of self-promotion from Alibaba but educational nonetheless.

Dani Comar

Creative Consultant and Workshop Facilitator

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InspirationDani ComarApril 24, 2018china, shopper, digital, mobile, experiential, experience, retail, retailer, online retail, alibaba

The ‘new retail’ experience

InspirationDani ComarApril 24, 2018china, shopper, digital, mobile, experiential, experience, retail, retailer, online retail, alibaba

InspirationDani ComarMay 05, 2020behaviour, brand utility, b2b, promo, strategy, grey, europe, denmark, carlsberg, beer, beverages (alcoholic), trade, choice, retailer, retail

Adopt a Keg

InspirationDani ComarMay 05, 2020behaviour, brand utility, b2b, promo, strategy, grey, europe, denmark, carlsberg, beer, beverages (alcoholic), trade, choice, retailer, retail

InspirationDani ComarJune 19, 2015creativity, article, interviewComment

The Joys of Activation

LBB’s Laura Swinton caught up with Juan José Posada. And now we’re absolutely psyched about Colombia. You should be too.

InspirationDani ComarJune 19, 2015creativity, article, interviewComment

Article, InspirationDani ComarJune 16, 2015behaviour, strategy2 Comments

Nudging marketing into the future

The following article has been written by our Geometry Malaysia Planning Director Subramanian Krishnan, and first appeared in Marketing Magazine. A great read.

Article, InspirationDani ComarJune 16, 2015behaviour, strategy2 Comments

InspirationDani ComarNovember 07, 2014behaviour, activation, shopper, experiential, creativity, inspiration, lbb, little black book, article, interview, geometryComment

Activating Human Behaviour

Little Black Book is an online publication/platform that ‘celebrates creativity and the people behind it’. They’ve recently published ‘5 minutes with... Daniel Comar’, an interview done at Spikes.

InspirationDani ComarNovember 07, 2014behaviour, activation, shopper, experiential, creativity, inspiration, lbb, little black book, article, interview, geometryComment

Audio Tours

Case StudyDani ComarMay 03, 2018experiential, experience, reframing, retail, retailer, mobile, shortcuts, bbdo, usa, north america, foot locker, shoes, fashion, showrooming

Breaking2

Case StudyDani ComarApril 25, 2018integrated, event, sponsorship, technology, demo, experience, usa, north america, nike, running shoes, sports, sportswear, shortcuts, pr, wieden-kennedy