TalkDani ComarFebruary 20, 2018behaviour, strategy

The real why, the real who

TalkDani ComarFebruary 20, 2018behaviour, strategy

What's Next: The Real Why. The Real Who. [RECORDING] from OgilvyRED

This is a recent webinar by Chris Graves on using Behavioural Science to upgrade our outdated models of psychographic segmentation and understand the real human reasons why people buy stuff. It’s about an hour long but totally worth it.

Dani Comar

Creative Consultant and Workshop Facilitator

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Inspiration, Interview, BookDani ComarSeptember 19, 2019behaviour, strategy, creativity

Alchemy: The surprising power of ideas that don’t make sense

Inspiration, Interview, BookDani ComarSeptember 19, 2019behaviour, strategy, creativity

Talk, Interview, InspirationDani ComarJuly 14, 2023behaviour, strategy, creative strategy, ogilvy, ogilvy consulting

Nudgestock 2023

Talk, Interview, InspirationDani ComarJuly 14, 2023behaviour, strategy, creative strategy, ogilvy, ogilvy consulting

Article, InspirationDani ComarJune 16, 2015behaviour, strategy2 Comments

Nudging marketing into the future

The following article has been written by our Geometry Malaysia Planning Director Subramanian Krishnan, and first appeared in Marketing Magazine. A great read.

Article, InspirationDani ComarJune 16, 2015behaviour, strategy2 Comments

InspirationDani ComarNovember 07, 2014behaviour, activation, shopper, experiential, creativity, inspiration, lbb, little black book, article, interview, geometryComment

Activating Human Behaviour

Little Black Book is an online publication/platform that ‘celebrates creativity and the people behind it’. They’ve recently published ‘5 minutes with... Daniel Comar’, an interview done at Spikes.