The Ape, the Adman, and the Astronaut

The Ape, the Adman, and the Astronaut
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Last week, we were spoiled with visits. Apart from Rory Sutherland, Ogilvy’s WW CCO Tham Khai Meng was also in town and came to the office to talk about Cannes and his latest paper on storytelling.

‘The Ape, the Adman, and the Astronaut: Rediscovering the power of storytelling’ is a great, fun, easy read. And like the one from Rory on Behavioural Economics from last week, here’s Khai recommended reading list on storytelling (from the book):

‘This Is Your Brain on Metaphors’ by Robert Sapolsky (article)

‘This Is Your Brain on Metaphors’ by Robert Sapolsky (article)

‘Your Brain on Fiction’ by Annie Murphy Paul (article)

‘Your Brain on Fiction’ by Annie Murphy Paul (article)

Regional Executive Creative Director Geometry Global Asia Pacific