Alchemy: The surprising power of ideas that don’t make sense

Alchemy: The surprising power of ideas that don’t make sense

Despite the interviewer efforts to keep a conversation, Rory Sutherland ’s brilliance runs free in this 40-min long dissertation on the power of understanding human behaviour.

For the rest of the interview, visit London Real TV.

And you can check out Rory’s book on Amazon (affiliate link), or watch his summary of the 10 Rules of Alchemy below.

Regional Executive Creative Director, Geometry Asia Pacific