The Power of Habit

The Power of Habit

Not sure if the story above is real or an urban myth but the point behind it certainly rings a bell. It showcases the power of big data in predicting shopper behaviour. Mind you, it also feels creepy.

‘The Power of Habit’, written by Charles Duhigg is full of this and other examples about understanding and changing behaviour. Interesting to consider when working on creating shopper behaviour.

Regional Executive Creative Director, Geometry Global Asia Pacific