Last week, we were spoiled with visits. Apart from Rory Sutherland, Ogilvy’s WW CCO Tham Khai Meng was also in town and came to the office to talk about Cannes and his latest paper on storytelling.
‘The Ape, the Adman, and the Astronaut: Rediscovering the power of storytelling’ is a great, fun, easy read. And like the one from Rory on Behavioural Economics from last week, here’s Khai recommended reading list on storytelling (from the book):
Regional Executive Creative Director, Geometry Asia Pacific