Today we had the pleasure of having Rory Sutherland himself visiting the office. While in Singapore for the launch of #ogilvychange, he gave us what seemed to be equivalent of 4 great TED Talks.
Impossible to capture all he was saying in writing but I managed to snap a screenshot of his recommended reading for those interested in behavioural economics. Follow the links below or find even more resources at the #ogilvychange website.
Regional Executive Creative Director, Geometry Asia Pacific