Haaland Payback Time
Celebrity integrations sell to fans. This one sold to haters. Haaland is one of football’s most polarising players, and he’s been playing Clash of Clans since he was ten. They built him into the game as a character protecting the village he’d spent a decade building. Millions of people wanted him to lose, and now they had a way to do it. Hatred as an acquisition strategy.
