100 days, 100 ads, 100% responsive campaign for Oreo’s 100th anniversary. I don’t think any of the print ads are exceptional on their own but the effort behind and the consumer/media engagement are truly notable. An example of how to turn the most modest traditional media idea into something worth looking forward to.
UPDATE: Oreo Daily Twist won one of the two Cyber Lions Grands Prix at Cannes 2013.
Regional Executive Creative Director, Geometry Asia Pacific