Sweden’s biggest hip-hop artist, Adam Tensta, thought that the old way of manually passing on a single still had relevance in today’s digital world. So they created a way of allowing fans to pass on a digital copy of his latest single without being able to keep it. Which in turn created a very avid waiting list and tons of social media buzz.
It won several Lions at Cannes this year.
Regional Executive Creative Director, Geometry Global Asia Pacific