I’ve been invited to write another article for Ogilvy’s Content + Pervasive Creativity channel on FastCompany’s Co.Create. This time I introduce ‘Behaviour Design’, the ‘activation’ approach to creativity that is intrinsically different from advertising.
The Joys of Activation
Juan Jose Posada has a lot to be happy about. His agency, Geometry Global Bogotá, has only been up and running for 18 months now and it’s already got a One Show Gold Pencil and a D&AD White Pencil to display proudly in its reception. LBB’s Laura Swinton caught up with him. And now we’re absolutely psyched about Colombia. You should be too.